Discovery & Consulting Services

Discovery & Consulting Services | Basmar Software

Most products fail not because of bad code — but because the wrong thing got built. We help you figure out what to build, how to build it, and what it will actually take before development starts.

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What You Get

A product roadmap grounded in business objectives — not a wishlist of features

Full scope definition with user stories, acceptance criteria, and priority stack ranking

Architecture blueprints and system design documents your development team can build from

Facilitated workshops that get stakeholders aligned before conflicting opinions slow down development

Technical feasibility assessment — what's realistic, what's risky, and what needs a different approach

Technology stack recommendation with rationale, not just whatever's trending

Effort estimates with honest confidence ranges — not numbers pulled from thin air

Go-to-market and launch planning tied to the actual product scope

Process & Deliverables

1 week

Stakeholder Workshops

We align your team on goals, constraints, and assumptions before anything else. Founders and technical leads rarely share the same mental model — we surface the gaps early.

Deliverables:

Stakeholder alignment summary

Identified assumptions and risks

Agreed product vision statement

Open questions log

1-2 weeks

Market & User Research

We validate whether the market wants what you're building and how users currently solve the problem — before the scope gets locked.

Deliverables:

Competitive landscape analysis

User interview summary (5-8 sessions)

Key personas with jobs-to-be-done

Validated problem statement

1-2 weeks

Scope Definition

We turn the product vision into a prioritized, buildable scope — with user stories, acceptance criteria, and a clear MVP line.

Deliverables:

Prioritized feature list with user stories

MVP scope with rationale

User flow diagrams for core journeys

Effort estimates with confidence ranges

1-2 weeks

Technical Feasibility

We assess what's buildable within your constraints, recommend a tech stack, and flag the risks that could derail development if left unaddressed.

Deliverables:

Technology stack recommendation

High-level architecture diagram

Third-party integrations map

Risk register with mitigations

Engagement & Pricing

Discovery Sprint

A focused 2-week engagement to define what you're building and how.

From $8,000

Two weeks. One clear output: a product definition document your team can build from. We run the workshops, do the research, define the scope, and produce the architecture overview. Everything needed to start development with confidence.

Stakeholder alignment workshop (remote or on-site)

User research (interviews + competitive analysis)

MVP scope definition with prioritized feature list

High-level system architecture

Technology stack recommendation

Development timeline and effort estimate

Strategic Consulting

Ongoing advisory for product strategy, architecture, and technical decisions.

From $2,500 / month

A senior product or technical consultant available to your team on a retainer basis — for architecture reviews, strategic input on product decisions, team mentoring, or a second opinion before a major technical commitment.

Dedicated consultant (10-20 hours/month)

Weekly or bi-weekly strategy sessions

Architecture and code review on request

Technology evaluation and vendor assessment

Direct Slack access between sessions

Written summaries of decisions and recommendations

Technical Audit

An independent review of your existing product, codebase, or architecture.

From $4,500

You already have a product — but something isn't right. Performance is degrading, the codebase is getting harder to change, or you're about to make a major architectural decision and want an outside view first. We go in, look at everything, and tell you what we find.

Full codebase and architecture review

Performance and scalability assessment

Security vulnerability scan

Technical debt mapping and prioritization

Written audit report with findings and recommendations

Debrief session with your engineering leadership

Discovery engagements are scoped based on product complexity, number of stakeholders, and whether research needs to be conducted from scratch or built on existing data. Get in touch and we'll size it based on what you actually need.

Have an idea but not sure where to start?

Tell us what you're trying to build. We'll tell you what we'd need to know before recommending an approach — and whether a discovery engagement makes sense for your situation.

Frequently Asked Questions

Product discovery is the phase that happens before development starts — where you figure out what to build, why, for whom, and how. It covers user research, competitive analysis, scope definition, architecture planning, and effort estimation.

Skipping discovery doesn't save time. It moves the uncertainty from before development into the middle of it where it's significantly more expensive to resolve. Most projects that go over budget or get rebuilt from scratch didn't have a discovery problem in development; they had a discovery problem before development.

A focused Discovery Sprint runs 2-3 weeks and covers everything needed to start development: stakeholder alignment, user research, scope definition, and technical architecture. This is the right format for most startups and new product initiatives.

More complex products — enterprise platforms, multi-sided marketplaces, heavily regulated industries — benefit from a longer discovery phase of 4-8 weeks that goes deeper on user research and technical design before committing to a full development roadmap.

It depends on how well-defined "I know what I want" actually is.

If you have a detailed product spec, user research already done, and a clear technical direction — discovery might only take a week to validate and document. That's still worth doing before a multi-month development engagement.

If "I know what I want" means you have a vision and a list of features — discovery will surface the gaps between that list and a buildable, fundable, shippable product. The earlier those gaps appear, the cheaper they are to address.

Discovery is a time-boxed engagement with a defined output — a product definition, a scope document, an architecture blueprint. It ends with a deliverable you can act on.

Consulting is ongoing advisory — a senior voice available to your team for architecture decisions, technology evaluations, roadmap reviews, and strategic input. It's less about a single output and more about having the right expertise available when decisions need to be made.

Many clients start with a Discovery Sprint, then move into a lighter consulting retainer to support the development phase.

Yes — and this is a large part of what we do. Whether the product has accumulated technical debt that's slowing down development, the architecture isn't scaling, or the roadmap has lost strategic direction, a Technical Audit gives you an independent assessment of where things stand and what needs to change.

We don't come in with a predetermined answer. We look at what's there, understand the constraints, and give you an honest picture of the situation — including what's worth fixing and what isn't.

A technical feasibility assessment answers three questions: Can this be built? Can it be built within your constraints (time, budget, team)? And what are the risks if you proceed?

In practice, it covers: whether the proposed architecture supports the intended scale, which third-party integrations exist and how reliable they are, what the riskiest technical assumptions are, and whether the chosen technology stack is the right fit — or whether a different approach would reduce cost and time to market.

MVP scope definition starts with the core user problem — the single thing the product must do well for its first users to get value from it. Everything else gets classified as Should Have, Could Have, or Won't Have for now.

We use a combination of user interview insights, business objective mapping, and effort-vs-impact analysis to prioritize. The output is a feature list with user stories and acceptance criteria, a rationale for what's in and what's out, and an honest estimate of what the MVP will take to build.

The goal isn't the smallest possible product — it's the smallest product that actually solves the problem well enough to validate the core assumption.

At the end of a 2–3 week Discovery Sprint, you receive:

A product definition document covering the validated problem statement, target users, and core value proposition. A prioritized feature list with user stories and acceptance criteria for the MVP scope. A high-level system architecture diagram showing how the components fit together. A technology stack recommendation with the rationale behind each choice. A development timeline with phased milestones and effort estimates.

Everything in that package is designed to do one thing: let you start development with a clear direction and a realistic understanding of what it will take.

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