UI/UX Design Services

UI/UX Design Services | Basmar Software

From user research to developer-ready prototypes — we design digital experiences that reduce churn, increase conversion, and make your product the one users recommend.

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What You Get

Deep user research with actionable insights and data-driven personas

Interactive prototypes for early validation and stakeholder buy-in

WCAG 2.1-compliant designs ensuring accessibility for all users

Developer-ready handoff with full Figma specs and asset packages

Clear information architecture that guides users intuitively through your product

Comprehensive design systems for visual consistency across every screen

Usability testing with real users to validate design decisions before dev

Ongoing design support and iteration based on post-launch user feedback

Process & Deliverables

2-3 weeks

Research & Discovery

We start by deeply understanding your users, business goals, and competitive landscape. This stage defines the strategic foundation of your entire product — so design decisions are driven by data, not assumptions.

Deliverables:

User research report with behavioral insights and pain points

User personas and jobs-to-be-done mapping

Competitive analysis and UX benchmarking

Stakeholder interview summary and project briefing

1-2 weeks

Information Architecture

We map out the full structure of your product — how content is organized, how users navigate, and how every screen connects. Good IA is invisible to users; without it, every other design decision suffers.

Deliverables:

Site map / product flow diagram

User flow diagrams for key journeys

Content hierarchy and taxonomy

Navigation structure and labeling system

2-3 weeks

Wireframing

We translate strategy into structure. Low- and mid-fidelity wireframes define the layout, content placement, and interaction logic for every key screen — before a single color or font is applied. This is where we save you the most expensive kind of rework.

Deliverables:

Low-fidelity wireframes for all key screens

Annotated mid-fidelity wireframes

Interactive wireframe prototype (clickable flow)

Component inventory and reuse map

3-4 weeks

Visual Design & Prototyping

Structure meets aesthetics. We apply your brand identity — or build a new visual language — to produce pixel-perfect, high-fidelity UI screens and a fully interactive prototype. Every micro-interaction, animation, and state is documented and ready for development.

Deliverables:

High-fidelity UI screens for all flows

Interactive Figma prototype with transitions and states

Design system (components, tokens, typography, color palette)

Developer handoff package with specs, assets, and CSS annotations

Engagement & Pricing

Fixed Scope

Best for defined projects with clear requirements and deliverables.

Starting from $3,000

You know what you need. We deliver it — on time, on budget, with no surprises. Fixed scope works best for MVP designs, full product redesigns, or a defined set of screens.

Full design process: Research → Wireframes → UI → Testing

High-fidelity screens for all agreed flows

Design system and component library

2 rounds of revisions per stage

Developer-ready Figma handoff

Dedicated Designer

Best for ongoing product work that evolves week by week.

From $3,500 / month

A senior product designer embedded in your team — working inside your tools, attending your standups, and shipping design continuously. Perfect for fast-moving product teams with a growing backlog.

Full-time senior designer (40h/week) or part-time (20h/week)

Daily availability via Slack and video calls

Sprint-based design delivery aligned to your roadmap

Design system ownership and maintenance

Weekly design reviews and async updates

Design Sprint

Best for validating a new idea or unblocking a critical decision fast.

From $4,500 / sprint

5 focused days. One big product question answered. We run structured Design Sprints to prototype and test your riskiest assumptions before committing to full development — saving weeks of costly rework.

Pre-sprint preparation and goal alignment

5-day facilitated sprint (remote or on-site)

Realistic prototype ready for user testing

Usability test with 5 target users

Sprint report with insights and next-step recommendations

All pricing is scoped to your specific project. Complexity, number of screens, and required research depth affect the final investment. Contact us for a detailed, no-obligation estimate.

Have a product that needs better design?

We'll look at what you have, tell you what we think, and show you how we'd approach it.

Frequently Asked Questions

It depends on what you're building. A focused MVP design — core flows, no extras — typically starts around $5,000. A full product with research, multiple platforms, and a design system sits between $15,000 and $50,000+. Ongoing work with a dedicated designer runs from $3,500/month.

The biggest cost driver isn't the number of screens — it's how well-defined your requirements are going in. A clear brief and existing brand guidelines cut timelines (and invoices) significantly. We give every project a fixed estimate upfront, so there are no surprises mid-sprint.

UX (user experience) is about how a product works — the logic, flow, and structure that determines whether users reach their goal without friction. UI (user interface) is about how it looks — the visual layer on top of that structure.

You need both. Great UI on top of broken UX still loses users. And a well-researched UX without polished UI fails at first impression. Our process runs them in sequence: we get the structure right before we touch color or typography.

A production-ready design project runs 8-12 weeks: roughly 2 weeks for discovery, 2-3 for information architecture and wireframes, and 4 weeks for high-fidelity UI and prototyping. The final stretch covers usability testing and developer handoff.

If you need to move faster — for an investor demo or an MVP launch — we can run a 5-day Design Sprint to validate the core concept before committing to full production design.

Yes, and this is something we take seriously. Every project ends with a structured handoff package: production-ready assets in correct export formats, a clickable Figma prototype showing transitions and states, a documented design system, and auto-generated CSS specs for spacing, typography, and color.

The goal is to hand off something your engineering team can open and start building from — not a PDF they have to interpret.

We follow WCAG 2.1 Level AA as the baseline for every project. In practice that means: color contrast ratios of at least 4.5:1, minimum 44x44px touch targets on mobile, logical keyboard navigation flows, and full alt-text annotation for all visual assets.

Before any file leaves our hands, we run it through Stark to check for color blindness simulation and contrast issues. Accessibility isn't a checkbox at the end — it gets baked in during wireframing.

Yes, and we prefer it. Starting from an established brand means we spend less time on foundations and more time solving the actual product problems.

We'll audit what you have — components, tokens, typography — and identify gaps before touching anything. New patterns get documented in the same language as your existing system. You end up with a Figma library that's coherent, not a patchwork.

Yes. We design responsive web interfaces, native iOS and Android apps, and cross-platform experiences. Each platform has its own conventions — Apple HIG for iOS, Material Design for Android — and we follow them while keeping your brand consistent across all surfaces.

If you're designing for multiple platforms at once, we plan the component library from the start so nothing gets redesigned from scratch halfway through.

Redesigns make up a large part of our work. We start with a UX audit — reviewing your analytics, running usability sessions, and mapping where users drop off or get stuck. That gives us a clear picture of what's actually broken versus what just looks dated.

From there we build a phased redesign plan. We don't rebuild everything at once. We prioritize the changes with the highest impact, validate them with users, and move in stages — so your existing users don't land on a product they don't recognize.

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