Full-Cycle Product Partnership: Design, Development & QA for a CX Automation Platform

Industry

CX Automation / SaaS

Service We Provided

UX/UI DesignWeb DevelopmentManual QA
Full-Cycle Product Partnership: Design, Development & QA for a CX Automation Platform

ABOUT THE PROJECT

A multilingual CX automation platform serving businesses and government agencies across emerging markets. Its core capability is a natural language processing engine handling intent classification across 100+ languages. The platform enables organizations to build chatbot flows without code, manage automated and live support across multiple channels, and track performance through configurable analytics — all from a single interface.

Business Objectives

01Establish a QA process and full test coverage where none existed.

02Design UI for new internal platform features based on structured stakeholder feedback.

03Develop and improve key functionality on the public-facing website.

04Support ongoing product development across design, development, and QA simultaneously.

Process Overview

QA Setup Built the entire QA practice from scratch: test documentation, coverage maps, defect reporting workflows, and integration into Scrum ceremonies.

Design Ran a "Silent Critique" session with client staff to gather structured feedback, then executed a full design cycle: research, user flows, wireframes, prototypes, and design system updates.

Web Development Delivered interactive features and ongoing improvements for the public website using jQuery, vanilla JavaScript, and Webflow.

Cross-team Coordination Maintained active communication across QA, development, DevOps, and design to keep three parallel workstreams aligned.

Challenges & Solutions

Challenge 1 — No QA infrastructure The platform had no test documentation, no defined processes, and no coverage baseline. We built everything from scratch — documentation, workflows, tooling, and reporting — before expanding into ongoing test execution.

Challenge 2 — Collecting actionable design feedback Stakeholders were distributed and feedback was unstructured. The Silent Critique format gave every team member a structured channel to surface concerns, which fed directly into design decisions rather than getting lost in async communication.

Challenge 3 — Three disciplines running in parallel Design, development, and QA were active simultaneously with overlapping dependencies. We established clear internal communication rhythms to prevent bottlenecks and keep each workstream unblocked.

Technology Stack

QA: Postman, Swagger, DBeaver, GitHub, Visual Studio, Android Studio, Figma, Zeplin, Jira

Design: Figma

Web Development: jQuery, vanilla JavaScript, Webflow

Design Deliverables

Onboarding (first-time user experience), user banning, message scheduling, single sign-on, two-step authentication, custom email notifications, undo send, notes color coding, real-time message preview, universal tagging system.

Web Development Deliverables

Business/Government toggle, interactive pricing calculator, web chat language switching, item sorting, workshop and webinar countdown timers, bug fixes.

Result

  • QA practice built from zero — full documentation and test coverage established
  • All planned website features delivered with ongoing improvements
  • Design system modernized across dozens of screens and new feature interfaces
  • 730+ design hours logged with continuous implementation support

Delivery Summary

The client went from no QA process and an underdeveloped website to a fully covered platform with a functioning design system and an active multi-discipline team. The engagement continues — and has grown into a close working partnership built on consistent delivery across all three disciplines.

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